What is drip-feed, and why does slower delivery work better?
Drip-feed splits a large order into smaller timed batches instead of delivering everything at once. It matters because the thing that looks artificial is not the engagement itself but the shape of the curve: five thousand likes in ten minutes reads as bought, while the same five thousand across two days reads as a post doing well.
Last updated: 3 August 2026
How it works here
When a service supports drip-feed and the quantity is large enough, pufferboost splits the order into a number of runs spaced an hour apart and hands that schedule to the delivery network. The pacing therefore survives anything happening on our side — it is the network that holds the schedule, not a process on our server.
Roughly: orders under a thousand units deliver in one go, and larger ones are split into progressively more runs — up to twenty for the biggest orders. You do not configure any of this; it is applied automatically based on quantity.
Why the curve matters more than the number
Platform anti-spam systems are pattern matchers. A post that gains engagement smoothly over a day looks like a post that resonated. A post that gains the same engagement in a single burst looks like a purchase, because organic attention almost never arrives that way.
There is a second, practical reason. Engagement that lands while a post is still being distributed can compound: it arrives during the window when the platform is deciding who else to show the post to. Engagement that lands after that window has closed is just a number.
When you should not drip-feed
Drip-feed is the wrong choice when timing is the whole point — a launch post, a live moment, a reply that needs to look busy immediately. For small quantities on a fresh post, immediate delivery is both plausible and more useful. That is why small orders skip pacing automatically.
What drip-feed does not do
It does not make purchased engagement indistinguishable from organic engagement, and it does not guarantee your account will never be actioned. It reduces the most obvious signal. Anyone promising more than that is selling certainty they do not have.